Why Complete A SWOT Analysis And How To Use It

A SWOT Analysis is a simple and commonly used analysis tool with four distinct parts that examine the things that can affect a business. There are two parts that are internal-facing. Therefore, the business has greater control over what can be done about the specific issues that emerge. These are: Strengths Weaknesses The next two … Read more

Big Mistakes That Businesses Commonly Make With Marketing

I talk to a variety of business leaders in quite some depth about their marketing and sales activities. Some of them are seasoned, whilst others are new to running and growing a business. So I get to see the good and the bad of what they’re doing. I don’t always advise, but I always get … Read more