When email first arrived for the mainstream in the 90s, it felt amazing to be able to send a message to another person on the other side of the world – in an instant. But email has been around for three decades. Since email, we’ve had instant messenger (IM) on our computers and laptops, SMS … Read more
Most people know what digital marketing really is, right? Actually, they don’t. Even though they say things like: “It’s marketing online.” “It’s the new marketing.” “It’s marketing for the modern world.” “It’s more affordable, more targeted and measurable marketing.” “It’s being able to advertise or communicate what you want, when you want, and to exactly … Read more
I talk to a variety of business leaders in quite some depth about their marketing and sales activities. Some of them are seasoned, whilst others are new to running and growing a business. So I get to see the good and the bad of what they’re doing. I don’t always advise, but I always get … Read more