When email first arrived for the mainstream in the 90s, it felt amazing to be able to send a message to another person on the other side of the world – in an instant. But …
ReadWhy Email Marketing Is Central To Digital Outreach (comparison with Social Media)
Most people know what digital marketing really is, right? Actually, they don’t. Even though they say things like: “It’s marketing online.” “It’s the new marketing.” “It’s marketing for the modern world.” “It’s more affordable, more …
ReadWhat Digital Marketing really is (vs. Traditional Marketing)
I talk to a variety of business leaders in quite some depth about their marketing and sales activities. Some of them are seasoned, whilst others are new to running and growing a business. So I …
ReadBig Mistakes That Businesses Commonly Make With Marketing