SuperStore Systems is an exciting Software-as-a-Service startup that created a unique, scalable B2B2B2C eCommerce platform within the ‘events’ space.

The platform enables event organisers and exhibitors to benefit from a lucrative monitisation opportunity and deeper engagement at events.

Situation, Challenges & Goals

The team had already built the minimum viable product. So the next challenge was a commercial one.

They needed to determine the right approach for their unique solution, amidst a backdrop of a complex business model and multiple audiences in the chain.

The business was also tasked with closing its first business customer for their eCommerce platform, which would boost its credibility in the eyes of other potential customers and investors, and help facilitate more such deals.

The co-founders saw value in taking a drawing-board approach to strategy-development, expertise that spans marketing through to sales strategy, and they also just needed the support of a fresh mind.


We ran strategy workshop sessions, taking a macro to micro-level approach over a short period of time to build the strategy.

Workshop outputs and strategy were delivered in a written report, along with all all whiteboard photos.

See our services page for more info about strategy workshops.


The team achieved clarity on the key aspects of their offering and how to attract, influence and manage the multiple audiences that play a role for SuperStore Systems to achieve its objectives.

The written blueprint was invaluable as a document that details and signposts business, marketing and sales strategy, including such items as competitive position, mission, vision, value proposition, brand positioning, audiences and many more.

This consulting solution also benefited  of this clarity was in articulating and discussing the business with stakeholders and potential investors.

How likely are you to recommend?

Daleep helped us clearly identify our marketing objectives. Our technology is complex and the sales message are different for different buyers. We couldn't see the wood for the trees, so working through it in a structured way with Daleep was arduous at times, but extremely fruitful and has given us the platform to launch. Thank you.
Brenda Hobday
CEO & Co-Founder, SuperStore Systems


Could you benefit?

Let's find out if we're a good fit to work together.