Marketing Review & Plan
How you doing?
“The only thing worse than being lost, is simply not knowing.“
– Daleep Chhabria
Problem
Whether they admit it or not, the various marketing activities that most small businesses execute achieve underwhelming results.
Businesses are increasingly executing marketing tactics without a real understanding of why, or connecting their activities to a strategy.
So it’s no wonder they’re not achieving better results.
What makes this worse is that it’s usually hard to get the right type of help.
It can be prohibitively expensive to hire a marketing leader and it can be too much to build your own marketing expertise alongside running a business.
Agencies and freelancers tend to be specialists, therefore can only offer a limited perspective of your overall marketing.
Solution
Marketing Review & Plan
The Marketing Review & Plan is a popular, affordable, fixed-price service geared towards taking a reading of where you’re at and how you’re performing.
Over 3-4 hours, your activities will be assessed, frank feedback provided, and you will be given valuable guidance during the session along with a documented follow-up.
The most popular service for small businesses and all completed within just days.
How it works
- Firstly you’ll be sent a fact-finder to complete, which will help pull together a lot of information for a more efficient review process.
- The next stage is to meet either in person or through a video conferencing service (e.g. Zoom) for our session. You’ll be led through a discussion about your business and activities.
- A write-up will be prepared and sent to you after the session.
Suitability
Who it is for
- Businesses without an in-house expert or marketing leader.
- Businesses that are already trying various marketing tactics.
- Examples: Active startups and small to medium sized businesses.
Use cases
- Your marketing presence and activities are not generating expected results.
- You're doing a lot of marketing activity but you're not sure if you're doing the right things.
- You could benefit from discussing all that you're doing with a true expert rather than people with niche expertise, but you cannot hire someone in-house.
Gains
Benefits
- Your activities assessed by a true marketing expert and business strategist with over 2 decades experience.
- Blunt and honest feedback and direction.
- A quick turnaround service that gets you answers fast.
- A low barrier to access expert help.
What you get
- One-off deep discussion about your business and marketing activities.
- 3-4 hours of discussion (depending on your business).
- Write-up following the review along with guidance.
- Optional 30-minute follow-up call which can be used for clarifications, to drill down in a specific area, to bounce ideas, etc.