A Blog Full Of Marketing Advice.
Advice, stories, experiences and teachings from a 25-year journey in marketing…
These blog articles are all written by me, Daleep Chhabria. No guest or ghost writers.
The aim of this is to help guide you and your marketing teams along your journeys.
Whether you’re a CEO, CFO, CMO, marketer or marketing student, there’s something here for you.
When Should a Group Brand Endorse Its Sub-Brands?
Should your group name appear on every brand? On product packaging? On your B2B website?
For business groups managing multiple companies, some established, some emerging, the right endorsement strategy can build trust and coherence. The wrong one can dilute both.
This post helps you decide what to endorse, when, and why.