What Digital Marketing really is (vs. Traditional Marketing)

Most people know what digital marketing really is, right? Actually, they don’t. Even though they say things like: “It’s marketing online.” “It’s the new marketing.” “It’s marketing for the modern world.” “It’s more affordable, more targeted and measurable marketing.” “It’s being able to advertise or communicate what you want, when you want, and to exactly … Read more

Big Mistakes That Businesses Commonly Make With Marketing

I speak with a variety of business leaders in quite some depth about their businesses. Some are seasoned, whilst others new to running and growing a business. But the issues are everywhere. Inevitably, I stumble across some serious thought blunders that are being made every single day. Mistakes are costing them both time and money. I’ve summarised … Read more