Why Complete A SWOT Analysis And How To Use It

A SWOT Analysis is a simple and commonly used analysis tool with four distinct parts that examine the things that can affect a business. There are two parts that are internal-facing. Therefore, the business has greater control over what can be done about the specific issues that emerge. These are: Strengths Weaknesses The next two … Read more

What Digital Marketing really is (vs. Traditional Marketing)

Most people know what digital marketing really is, right? Actually, they don’t. Even though they say things like: “It’s marketing online.” “It’s the new marketing.” “It’s marketing for the modern world.” “It’s more affordable, more targeted and measurable marketing.” “It’s being able to advertise or communicate what you want, when you want, and to exactly … Read more

Big Mistakes That Businesses Commonly Make With Marketing

I talk to a variety of business leaders in quite some depth about their marketing and sales activities. Some of them are seasoned, whilst others are new to running and growing a business. So I get to see the good and the bad of what they’re doing. I don’t always advise, but I always get … Read more