A Blog Full Of Marketing Advice.

Advice, stories, experiences and teachings from a 25-year journey in marketing…

These blog articles are all written by me, Daleep Chhabria. No guest or ghost writers.

The aim of this is to help guide you and your marketing teams along your journeys.

Whether you’re a CEO, CFO, CMO, marketer or marketing student, there’s something here for you.

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The Four Ps of Marketing: Why This Classic Framework Still Matters Today.

Marketing theory evolves, new channels emerge, and digital tactics dominate boardroom conversations. Yet the Four Ps of Marketing; Product, Price, Place, Promotion, remain a clear, actionable lens for shaping go-to-market strategies.

Some dismiss them as outdated, relics of a pre-digital age. But the truth is they still provide the sturdy foundation every business needs, with modern tools and channels slotting naturally into this timeless framework.

This post explores why the Four Ps of Marketing remain relevant today, how they map to modern tactics, and how to apply them without getting lost in the noise of new platforms.

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Audience Personas: Turning Customer Insight into Marketing Strategy.

Turning raw customer insight into actionable strategy is the edge that separates thriving brands from the rest.

Audience personas, customer personas, buyer personas, however you phrase it, are more than cute archetypes. They are practical tools that help organisations understand who they are speaking to, what motivates them, and how to shape products, messages, and experiences accordingly.

This post explores how to build robust audience personas and weave them into a coherent customer insight strategy that fuels growth.

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Segmentation, Targeting & Positioning: The Role of the STP Model in Marketing Strategy.

Successful marketing starts with knowing who to focus on and how to reach them. The STP model; Segmentation, Targeting, and Positioning, provides a proven framework to align products and services with the needs of distinct groups, sharpen campaigns, optimise resources, and build a stronger brand position.

By applying this model, marketers can move from broad assumptions to precise strategies, ensuring that effort and budget create maximum impact.

The STP model; Segmentation, Targeting, and Positioning, was popularised by Philip Kotler, often called the father of modern marketing. It provides a structured approach to market analysis and strategy development, encouraging businesses to segment markets, target the right groups, and position their brand with clarity.

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How to Create a Vision Statement.

A clear, compelling vision statement acts as a north star for individuals and organisations alike. It guides decisions, aligns teams, and inspires action.

If you’ve ever asked yourself how to write a vision that truly resonates, you’re in the right place.

This guide walks you through practical steps, showcases examples, and offers strategies to craft a vision that has staying power.

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How to Assess Your Marketing Capabilities and Resources.

Understanding what your marketing team can deliver and what it lacks is essential for sustainable growth.

This guide provides a practical approach to assessing your marketing capabilities and resources, enabling you to make informed decisions, allocate budgets wisely, and align your activities with strategic goals.

By the end, you’ll have a clear picture of strengths, gaps, and a path forward.

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