A Blog Full Of Marketing Advice.

Advice, stories, experiences and teachings from a 25-year journey in marketing…

These blog articles are all written by me, Daleep Chhabria. No guest or ghost writers.

The aim of this is to help guide you and your marketing teams along your journeys.

Whether you’re a CEO, CFO, CMO, marketer or marketing student, there’s something here for you.

Marketing Strategy, Marketing Daleep Chhabria Marketing Strategy, Marketing Daleep Chhabria

The Four Ps of Marketing: Why This Classic Framework Still Matters Today.

Marketing theory evolves, new channels emerge, and digital tactics dominate boardroom conversations. Yet the Four Ps of Marketing; Product, Price, Place, Promotion, remain a clear, actionable lens for shaping go-to-market strategies.

Some dismiss them as outdated, relics of a pre-digital age. But the truth is they still provide the sturdy foundation every business needs, with modern tools and channels slotting naturally into this timeless framework.

This post explores why the Four Ps of Marketing remain relevant today, how they map to modern tactics, and how to apply them without getting lost in the noise of new platforms.

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